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This is how Google aims to protect your privacy in ad-filled web

Google has detailed its objectives to respect users’ privacy while maintaining a well functioning ad-funded web.

Google said that it aims to develop the ‘Privacy Sandbox’ proposals to make the web more private and secure for people. “It will support the ability of publishers to generate revenue from advertising inventory and the ability of advertisers to secure value for money from advertising spend,” Google said in a blog post.

It will also support a good user experience when navigating the web, including in relation to digital advertising, providing them with substantial transparency and control in relation to their data as they browse the web. It will not “distort competition between Google’s own advertising products and services and those of other market participants”.

Google said that many publishers and advertisers rely on online advertising to fund their websites and reach new customers. The tech giant last week cleared a major regulatory hurdle as the UK’s competition regulator formally accepted the tech giant’s Privacy Sandbox commitments so that these don’t harm competition or unfairly benefit the search giant’s own advertising business.

The Competition and Markets Authority (CMA) in the UK said it is working closely with the Information Commissioner’s Office (ICO) to oversee the development of the proposals, so that they protect privacy without unduly restricting competition and harming consumers.

Google said it will also increase its engagement with industry stakeholders (including publishers, advertisers and ad tech providers) by providing a systematic feedback process to take on board reasonable views and suggestions. “We will also establish a dedicated microsite, available from privacysandbox.com, explaining these channels in more detail and offering a new feedback form to submit suggested use cases and API feature requests, by the end of February 2022,” said Google.

“Helping businesses adapt to a privacy-safe web, through invention and collaboration, can help provide the foundation for long-term economic sustainability and growth,” it added.

Source: IANS 

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Google Analytics may give data of French users to US Intelligence Agency

Google Analytics, the world’s most widely used web analytics service developed by Alphabet’s Google, is set to provide US intelligence services with access to data on French website users. raises risks, French watchdog CNIL said on Thursday.

 

In a decision targeting an unnamed French website manager, the data privacy regulator – one of the most vocal and influential in Europe – said the US tech giant had not taken adequate measures to guarantee data privacy rights under EU regulation , when the data was transferred between. Europe and the United States. “These (measures) are not sufficient to exclude access of this data to US intelligence services,” the regulator said in a statement.

“Therefore the French website is a risk to users who use this service and whose data is exported.” CNIL said the French website manager had a month to comply with EU rules and had issued similar orders to other website operators. Google declined to comment on CNIL’s decision. The firm has previously stated that Google Analytics does not track people on the Internet and that organizations using this tool have control over the data they collect.

 CNIL’s decision comes after complaints by Vienna-based Noyb (Non of Your Business), an advocacy group founded by Austrian lawyer and privacy activist Max Schrems, a similar one by the Austrian counterpart, which has filed a high-profile case with Europe’s top court. had won. 2020.

 At the time an EU Court of Justice struck down a transatlantic data transfer deal known as Privacy Shield, which relied on thousands of companies for services ranging from cloud infrastructure to payroll and finance, due to similar concerns.

 Several large companies, including Google and Meta’s Facebook, have called for speedy consent to a new transatlantic data transfer agreement due to legal risks. “In the long run we either need proper protection in the United States, or we will end up with different products for the US and the EU,” Schrems said in response to CNIL’s decision.

 “I personally would prefer better security in the US, but that’s up to the US legislator – not anyone in Europe.”

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