– Continuing the relentless evolution of a brand flagship
- Evolution of the Lexus DNA for exceptional quietness and comfort
Gin-ei Luster – a new exterior paint technology and color providing deep shadows and robust highlights
A high-quality interior inspired by traditional Japanese crafts, such as Nishijin brocade and metal leaf embellishments
BANGALORE, MUMBAI and NEW DELHI, India, Jan. 18, 2021 /PRNewswire/ — Luxury car manufacturer Lexus India has premiered a new variant of its flagship sedan LS; the LS 500h Nishijin.
Debuting in 1989, the first-generation LS built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. The model was launched in India in 2018 with its daring coupe silhouette and the offering of an emotional driving experience. As the flagship sedan of the Lexus brand, it has gained popularity over a span of more than 30 years and in more than 90 countries and regions.
The new LS 500h Nishijin variant has interiors crafted with an expression of style and comfort that comes from an uncompromising attention to detail and a unique collaboration involving traditional Japanese crafts.
The interior ornamentation of ‘Nishijin & Haku’ gets its inspiration from the ‘path of moonlight on the sea’ which is a mysterious natural phenomenon that can only be witnessed for a limited number of days before, after, and during a full moon. During this time, moonlight forms a long and narrow path on the surface of the ocean, and sparkles of light on moonlit waves captivate with delicate gradation.
The ornamentation is created by intricately weaving silver threads of ‘Nishijin’ brocade to express shimmering ‘waves’ and applying the extremely thin ‘Haku’ platinum metal foil reminiscent of ‘moonlight’ shining on waves. Through this exquisite craftsmanship, Lexus has aimed to provide a comfortable and high-quality interior atmosphere, as well as the unparalleled mobility experience, of a true brand flagship.
Lexus has also introduced updates to the LS 500h across its variant line-up. Operating convenience has been greatly enhanced by, among other features, the ability to control the display screen and audio functions by using an iPhone and Android™ smartphone linked to the 12.3-inch touch-operated wide display. The controls on the steering wheel and center console have received an uplift for improved visibility and clear-cut impression and the model wears a modified bumper that expresses excellence of the vehicle’s stance.
The updated LS 500h is also available in a new exterior panel colour ‘Gin-ei Luster’ – an extraordinary silver that delicately reacts to even slight amounts of surrounding light. Gin-ei Luster is applied using the latest paint technology, resulting in a smooth, mirror-like texture that is all but absent of a granular touch.
Mr. P.B. Venugopal, President of Lexus India, said, “Following the positive response of the LS 500h in India, we are delighted to unveil the new Nishijin variant and improvements to the flagship model. These upgrades keep in line with the sophistication and craftsmanship of the Lexus LS 500h flagship luxury model and will deliver optimum performance with cutting-edge technologies, while keeping in mind the environmental benefits and the sought-after comfort of our guests. We are excited to see the response to this new and luxurious variant in the Indian market.”
The LS 500h is available to guests at a starting ex-showroom New Delhi price of INR 1,91,32,000 and the new LS 500h Nishijin variant at ex-showroom New Delhi price of INR 2,22,09,000.
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1.5 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
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