Apple’s latest iPhones, the 6s and 6s Plus, have smashed sales records by shipping more than 13 million units within three days
Apple has reported record sales figures of the newly-launched iPhone 6s and iPhone 6s Plus, selling more than 13 million units within three days of availability.
The sales figures surpass last year’s 10 million iPhone 6 and 6 Plus sales within the same three-day period, with chief executive Tim Cook deeming the news “phenomenal”.
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Mr Cook said. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”
For the first time, China was among the first countries to carry the new iPhones from release. Previously, customers in China had to wait several weeks or months before the new models were approved for sale.
China is estimated to have accounted for between 2 and 2.5 million unit sales, meaning non-China sales rose by between 5 per cent and 10 per cent, according to analysts FBR & Co.
The new models went on sale in the UK last Friday, prompting fans to queue overnight outside London’s Covent Garden store to be among the first to get their hands on them.
The iPhone 6s and 6s Plus are the first models to sport pressure-sensitive screens, which is utilised through the company’s 3D Touch technology, opening new shortcut menus depending on the pressure applied to the display. Both units’ rear-facing cameras were upgrade from 8MP to 12MP, whilst the front-facing FaceTime camera was boosted from 1.2MP to 5MP.
The new generation of iPhones are the first to come in new colour rose gold, joining the gold, silver and space grey shade options.
The new models are available in three versions: 16GB, 64GB and 128GB. The iPhone 6s in the UK starts at £539, going up to £619 and £699 respectively, while the iPhone 6s Plus costs £619, £699 and £789
Sales completed by Saturday September 26 will be included in Apple’s 2015 fourth quarter fiscal results, whilst sales on Sunday September 27 onwards will be included in the first 2016 quarterly results.