Microsoft Windows Phone market share to decline further in 2016

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<![CDATA[According to a recent report from the International Data Corporation (IDC), Microsoft’s Windows Phone market share is indeed headed nowhere. In fact, the experts in market intelligence also shared a forecast stating that Windows Phone’s market share will keep falling in 2016 as well.

Moreover, the IDC’s Worldwide Quarterly Mobile Phone Tracker 2015 showed off how Microsoft’s market share is dwindling. It states that despite the software giant’s efforts to get sales numbers up by introducing affordable handsets in 2014, the company still sees a a year-over-year decline of 10.2 percent this year followed by further decline next year, which can be attributed to the lack of support from OEMs.

Also Read: Panasonic HX-A1 – launched in India @ Rs 19,900

While this is not good news for Microsoft, CEO Satya Nadella in his open letter did explain that Windows Phone market share was not a priority for the company anymore, and that it would focus on software going forward. However, Microsoft seems positive and recently announced its flagship Windows 10-powered smartphones called the Lumia 950 and the Lumia 950 XL for the Indian market. Also launched in Europe was the its affordable budget 4G offering called the Lumia 550 that was also showcased at the company’s recent hardware devices event, which focussed on the Surface brand.

For now rumours are rampant that Microsoft may introduce a Surface smartphone to complete the Windows 10 ecosystem. But with the lack of apps on its smartphones, we doubt it would find any takers considering that Surface is a premium brand and Microsoft would slap a high price tag on it.

According to our recent analysis of the situation, it seems that Microsoft is better off with software than hardware, as it is just the Surface brand of computers that seems to stand out. Moreover, Microsoft even took over a trusted brand like Nokia, but was still not able to churn out any profits from the same which shows its incapability when it comes to hardware.

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